Craft Pixel Distillery


Let’s build a project with a sense of purpose

Valier (pronounced “Va-leer”) is a craft graphic design and website development studio focused on creating unique projects for unique clients. We work with companies and individuals that are pushing the boundaries within their industry and are looking for a partner in media development that can inject life and creativity into their marketing presence. With over 10 years of experience in the graphic design and website development industries, Merritt Lentz (Founder), has a proven track record of producing successful and innovative projects for a wide variety of clients ranging from artists and ski companies to government agencies and payment processing companies. Regardless of the size or complexity of your vision, we will help you hone in on a digital actualization of that vision and deliver a product that is rich and captivating.

Let’s collaborate to bring your ideas to life.

Discuss your project with MerrittBrowse samples


Browse some of our recent projects

These are a few of our recent favorites, but we have dozens of other samples if you are looking for something specific.
Get at us
if you want to see additional samples.

Hi-Line FilmsLogo design for a film company

Hi-Line films is a media production company based out of Missoula, Montana that specializes in film, photography, and design. From filming backcountry snowboarding in Japan to capturing the personality of local businesses in commercial projects, it would be an understatement to say that Hi-Line has done it all.

Andy BardonShopify eCommerce Print Shop

Andy Bardon is an internationally published photographer who has combined his extensive experience as a mountaineer, climber, and outdoorsman to access remote locations and create stunning images of the natural landscape and the humans that explore it to the highest degree. A regular contributor to National Geographic, Andy has chronicled ascents of Mount Everest, big wave surfing in Tahiti, and everything in between. Check out his new Shopify eCommerce print shop to see some of his amazing work.

FidanoFintech Website Design and Development

Fidano is a tech company that provides software solutions for merchant service providers in payment processing industry. For Fidano, having a clean, modern web presence that communicates clearly and directly with merchant service providers was imperative in order to showcase their brand and solution set.

NXGEN InternationalPayments Processing Website Design and Development

NXGEN offers the most advanced payment processing solutions in the industry. With a wide array of products and customers, NXGEN needed a website that could engage with anyone through an attractive and interactive interface.

When Technology FailsSurvival and Green Living Website Design and Development

Matthew Stein is a design engineer and author of two bestselling books: When Disaster Strikes: A Comprehensive Guide to Emergency Planning and Crisis Survival, and When Technology Fails: A Manual for Self-Reliance, Sustainability, and Surviving the Long Emergency. For Mat, we built an informational site that allows visitors to discover informational articles and videos related to survival and sustainable living.

SauceAlbum artwork design

Caleb Young is an amazing producer and good friend of mine. This is an album cover for his album “Candy-Painted Frequencies” that I designed a few years back, and we figured that it deserved some love on the new site. We loved working on this project and are hoping to partner with other talented musicians in the near future!

WillowStar MusicMusician Website Design and Development

Willow is an extremely talented singer-songwriter based out of Jackson Hole, WY. For this project, we created a web experience that emanates organic, earthy aesthetics that align with Willow’s style of music. The website includes a number of cool automated feeds from third party apps like BandsInTown, Spotify, and YouTube.


From the blog

The Nostalgiaphiliac – Part 1

Well, its 2020. Two-thousand-and-twenty. Holy fuck. What is it about the arbitrarily assigned significance of a new decade that is so captivating to humans? You see the same effect throughout all of numerology. It really pulls at my heart strings to think of the amazing memories that I have made over the past decade. Some of the memories are of joy, others of heartache. Some of accomplishment, some of failure. The beauty of all of that merged into a single thought – “last decade,” is almost too much to bear, yet I can’t look away or diminish its significance. I graduated from college and started my career in this last decade. I found the love of my life. I lived in three different states. A lot has happened! The feeling of wanting to revisit some of these memories brought me to dig through my old portfolio, dating back to some of my first professional projects created back in 2010-2011. It was amazing to see how much I have grown since then, as a web developer, as a designer, and as […]

Anti-lytics: Let Data Inform Decisions, Not Make Them

The rise of analytics has ushered in a new era of business management. Once only obtainable through expensive market research, data is now available, and used by businesses of all shapes and sizes. Google Analytics, when used properly, is one of the most commonly used and powerful analytics tools on the market. Its also fucking free. Everyone is, or should be, using it. Sadly, many website owners misinterpret their website analytics data and rush off to hire a web developer fix things that aren’t actually broken. Many website owners look to see improvements in two categories: pageviews and conversions. After all, a store that gets busier and sells more product is growing right? Perhaps, but if pageviews or conversions are not increasing, does that then mean that the business is dying? You see, this becomes an area where you want to dig deeper into the data and perform experiments in order to discover what is working and what isn’t. Maybe your product is missing a key feature. Maybe the prices are too high. Maybe your traffic is coming from off-topic […]

Is Google Drive Too Slow? Try this pro tip…

The first time that you sync your files with Google Drive can be a doozy. This is especially true if you are a web developer or graphic designer who likely has tons of smaller files nested within your shared folder. While each file, may upload quickly the system has to check each individual file for changes and then upload them individually, which really slows down the upload process. The Solution Exit out of Google Drive on your local computer if it is running; you will re-enable it once the files are in their proper locations. Then, group your files into separate zip files and then upload them to your drive manually before you start the syncing process. For example, I zip my files in my WAMP directory one website or app at a time. This helps to consolidate things like giant JavaScript libraries while maintaining an easy-to-organize file structure. Unzip! Once the files upload, simply unzip them right in the Google Drive online interface. To unzip files, you just need to add an app that can process zip files. Add […]

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