Blog

The Nostalgiaphiliac – Part 1

Well, its 2020. Two-thousand-and-twenty. Holy fuck. What is it about the arbitrarily assigned significance of a new decade that is so captivating to humans? You see the same effect throughout all of numerology. It really pulls at my heart strings to think of the amazing memories that I have made over the past decade. Some of the memories are of joy, others of heartache. Some of accomplishment, some of failure. The beauty of all of that merged into a single thought – “last decade,” is almost too much to bear, yet I can’t look away or diminish its significance. I graduated from college and started my career in this last decade. I found the love of my life. I lived in three different states. A lot has happened! The feeling of wanting to revisit some of these memories brought me to dig through my old portfolio, dating back to some of my first professional projects created back in 2010-2011. It was amazing to see how much I have grown since then, as a web developer, as a designer, and as […] read more

Anti-lytics: Let Data Inform Decisions, Not Make Them

The rise of analytics has ushered in a new era of business management. Once only obtainable through expensive market research, data is now available, and used by businesses of all shapes and sizes. Google Analytics, when used properly, is one of the most commonly used and powerful analytics tools on the market. Its also fucking free. Everyone is, or should be, using it. Sadly, many website owners misinterpret their website analytics data and rush off to hire a web developer fix things that aren’t actually broken. Many website owners look to see improvements in two categories: pageviews and conversions. After all, a store that gets busier and sells more product is growing right? Perhaps, but if pageviews or conversions are not increasing, does that then mean that the business is dying? You see, this becomes an area where you want to dig deeper into the data and perform experiments in order to discover what is working and what isn’t. Maybe your product is missing a key feature. Maybe the prices are too high. Maybe your traffic is coming from off-topic […] read more

Is Google Drive Too Slow? Try this pro tip…

The first time that you sync your files with Google Drive can be a doozy. This is especially true if you are a web developer or graphic designer who likely has tons of smaller files nested within your shared folder. While each file, may upload quickly the system has to check each individual file for changes and then upload them individually, which really slows down the upload process. The Solution Exit out of Google Drive on your local computer if it is running; you will re-enable it once the files are in their proper locations. Then, group your files into separate zip files and then upload them to your drive manually before you start the syncing process. For example, I zip my files in my WAMP directory one website or app at a time. This helps to consolidate things like giant JavaScript libraries while maintaining an easy-to-organize file structure. Unzip! Once the files upload, simply unzip them right in the Google Drive online interface. To unzip files, you just need to add an app that can process zip files. Add […] read more

How to use Google Drive and WAMP to Develop Websites and Applications on Multiple Computers

Creating the ideal local development environment is a key component of being an efficient developer, but it sometimes takes a bit of trial and error to create the website development environment that works best for you. One important component of this is finding a way to share files between your various dev stations so that you can quickly switch computers and pick up where you left off. For me, I prefer WAMP and Google Drive as my current weapons of choice. This may change over time, as it has many times before, but for now the following important tasks are accomplished with this workflow: I can develop a website quickly without having to deal with FTP uploads I can utilize popular tools like an SCSS preprocessor and Chrome Dev Tools to quickly see code changes persisted into the browser All of the files that I want to share between machines are shared, and the files that I don’t want to sync are left alone I am able to accomplish this with minimal additional cost as Google Drive includes ample storage […] read more

Modern WordPress Development in the Gutenberg Era

WordPress has gone through a number of changes over the course of its life cycle. I know of at least one major developer who even considers WordPress to be a legacy application – meaning that it has passed beyond the the peak of its life cycle. From a popularity standpoint I’d say that’s pretty debatable considering the number of sites out there that are using WordPress. However, what they are referring to is just the overall architecture of the WordPress platform and how it compares to some of the new(er) kids on the block. React app development, for example, has really taken the development world by storm, and in many cases, slower PHP based applications are being phased out in a lot of cases for JavaScript applications. There are pros and cons to either language, but what is important to keep in mind is that WordPress will still continue to have a place in as a marketing tool for years to come. It’s just that popular. Because of this, the demand for WordPress development will keep a lot of developers […] read more

How to Choose a Logo Design that Fits Your Business

Picking a logo design can be tough. There are thousands upon thousands of font faces, color schemes and design styles to choose from, and it can be difficult to figure out which combination of these elements will create a winner. So where do you start? I always recommend starting by finding some logo examples that you like. Regardless of the goals and style that your brand embodies, if you don’t love the logo, you won’t feel comfortable handing out your business card, driving past your sign, or branding company vehicles and clothing. There are a ton of great online resources for this, such as logopond.com. Browse through the website and pick out 3-10 logos that you really like, and try to identify what you like about them. Do you like the font? What about the color choices? Figuring this part out will help you establish a shared aesthetic with your logo designer and set the project on track for success. Once you have identified the styles that fit your personal preference, it’s time to refer back to your mission statement […] read more

Website Builders – Fact or Fiction?

There are a number of affordable “Website Builder” services available to startup businesses that are designed to help you fire up a marketing presence with minimal time and effort. They often advertise that you can build a “Professional-looking website in minutes.” They also all seem to have the same cheesy commercial featuring overly happy actors that are building their website while hanging out at a park listening to the same song that sounds like it was invented by a 10 year old with a xylophone. Let’s throw some tomatoes at these. “Build a professional-looking website in under and hour” – Fiction What are some things that can be done in one hour? Cooking dinner, working out, holding a company meeting, and taking the dog for a walk. For comparisons sake, I spend at least an hour selecting imagery for the masthead area of a website. It is unlikely that anything other than the most basic website could be built in one hour, regardless of how easy it is to use the website builder. At a minimum, you will still need […] read more

New Website Launched!

You know what they say, “the cobbler’s children have no shoes!” It took a while to get around to finishing this, but I am very excited with how it turned out. The main goal was to create a SPA, or Single Page Application, that comes right out of the gates hot and gets down to the content that you want – project samples and company information. Your time is important – why waste it asking you to browse through some behemoth of a site littered with infinite rabbit holes into repetitive content? The major goal from a visual perspective was to convey the feeling of a vision coming to life and taking flight. The child in the masthead image represents that child in all of us, excited and captivated by the unknown mysteries of the world. I believe that we start our lives as our most imaginative selves, and the years that follow are a quest to understand and define that energy through experiences and creation. If only we could harness those thoughts in our adult lives! My goal and […] read more