You know what they say, “the cobbler’s children have no shoes!” It took a while to get around to finishing this, but I am very excited with how it turned out. The main goal was to create a SPA, or Single Page Application, that comes right out of the gates hot and gets down to the content that you want – project samples and company information. Your time is important – why waste it asking you to browse through some behemoth of a site littered with infinite rabbit holes into repetitive content?
The major goal from a visual perspective was to convey the feeling of a vision coming to life and taking flight. The child in the masthead image represents that child in all of us, excited and captivated by the unknown mysteries of the world. I believe that we start our lives as our most imaginative selves, and the years that follow are a quest to understand and define that energy through experiences and creation. If only we could harness those thoughts in our adult lives! My goal and vision with Valier is to partner with individuals and companies and help them tap into that creative pathway, and to use that to collaborate on digital materials that ignite an emotional response from viewers. Once you create that emotional response, you have built a connection with the viewer that can be used to guide them effectively and effortlessly through your product overview, latest art project, or informational database. Impact is everything.
I have also opted to forego the standard approach to communicating with my visitors. After years in the marketing game, I have found that honesty is rarely a consideration with most marketing verbiage. Sure, it might not be a “lie” to call fast food “Fresh” for example, but its bullshit. Marketing professionals know this, and we exploit it. I want to build Valier on something different, and that is the notion that honesty sells, and more importantly, it will better serve humanity. I have written every word on this site and have designed every pixel from a place of honesty and intention – the voice that you read on this site is my voice in person. My hope is that this will foster a better relationship and give us the best ability to create marketing materials from an honest place.
“The best of all lost arts is honesty”– Mark Twain
The fledgling blog will be updated frequently (I am holding myself to this) with everything from industry topics and advice to random ramblings that are loosely related to emerging technology and our relationship with it. More to come on this!
Please take some time to browse the site and check out some of our most recent projects. If you are curious about the work you find on this site or the services that we offer, please, give us a shout. I will personally respond to your inquiry, in a timely manner, and will never, ever give your information out to anyone 🙂
Merritt Lentz, Owner/Founder